Agencies, Infoproducts & Coaches
We’ll build you a YouTube Lead Magnet Funnel that adds 1,000s of email subscribers and turns them into booked calls or sales—guaranteed.
We’ll build you a YouTube Lead Magnet Funnel that adds 1,000s of email subscribers and turns them into booked calls or sales—guaranteed.
We’ll build you a YouTube Lead Magnet Funnel that adds 1,000s of email subscribers and turns them into booked calls or sales—guaranteed.
And we handle everything: strategy, ideation, scripting, editing, thumbnails, lead magnets, and email nurture sequences—you just show up for 4 hours a month while we build your pipeline and make you money.
Featured Case Study
Featured Case Study
Featured Case Study
From 0 to 450K subs
From 0 to 450K subs
From 0 to 450K subs
This is how I built Starter Story to 450K subscribers in just 2.5 years, while adding 50,000 email list subscribers and $1M+ in revneue.
The Vision
When I joined Starter Story, founder Pat Walls had strong Google traffic but needed to diversify. I led the video operation from scratch—handling ideation, scripting, directing, filming, editing, thumbnails, titles, ad reads, and hiring editors.
We launched with short-form content on Instagram and TikTok, quickly going viral with 10M+ views and building 300K+ total followers. When conversions remained weak, we pivoted to YouTube and hit multiple breakouts, including a 1M+ view video.
Key Results (2.5 years):
$1.1M+ revenue generated (via webinars and lead magnets)
50K+ email subscribers added
YouTube: 0 → 450K subscribers, 21M+ views, 52 videos published
Short-form: 200K Instagram followers, 100K TikTok followers, 10M+ views
This made Starter Story one of the fastest-growing business media companies on YouTube.
Ideation
Scripting
Editing
Thumbnail Design
Filming
Lead Magnet Creation
Email Sequences
The Vision
When I joined Starter Story, founder Pat Walls had strong Google traffic but needed to diversify. I led the video operation from scratch—handling ideation, scripting, directing, filming, editing, thumbnails, titles, ad reads, and hiring editors.
We launched with short-form content on Instagram and TikTok, quickly going viral with 10M+ views and building 300K+ total followers. When conversions remained weak, we pivoted to YouTube and hit multiple breakouts, including a 1M+ view video.
Key Results (2.5 years):
$1.1M+ revenue generated (via webinars and lead magnets)
50K+ email subscribers added
YouTube: 0 → 450K subscribers, 21M+ views, 52 videos published
Short-form: 200K Instagram followers, 100K TikTok followers, 10M+ views
This made Starter Story one of the fastest-growing business media companies on YouTube.
Ideation
Scripting
Editing
Thumbnail Design
Filming
Lead Magnet Creation
Email Sequences
How we did it.
How we did it.
How we did it…
Step 1 — Content Strategy
Step 1 — Content Strategy
We came up with a media series that got views but also aligned with the product we were selling and out target audience.
We came up with a media series that got views but also aligned with the product we were selling and out target audience.
Step 2 — Funnel Build
Step 2 — Funnel Build
We made specific lead magnets based on the topic of the video, and would collect anywhere from 1,000 to 6,500 emails.
We made specific lead magnets based on the topic of the video, and would collect anywhere from 1,000 to 6,500 emails.
Step 3 — Tracking
Step 3 — Tracking
Through custom email flows, we focused on converting users. We tracked what lead magnets and flows converted best, then iterated.
Through custom email flows, we focused on converting users. We tracked what lead magnets and flows converted best, then iterated.
50,000+
New email subs
$1.1M+
In generated revenue
450,000
+450,000
YouTube subscribers
Examples of our work.
Examples of our work.
Examples of our work…
Bad Content
Bad Content
Bad Content
Familiar struggles…
Why lead magnets funnels work.
Familiar struggles…
No Time
You want to scale lead generation but don't have time to become a full-time content creator on top of running your business.
No Time
You want to scale lead generation but don't have time to become a full-time content creator on top of running your business.
No Time
You want to scale lead generation but don't have time to become a full-time content creator on top of running your business.
No Conversions
You're creating content but getting zero sales—just views and likes that don't pay the bills.
No Conversions
You're creating content but getting zero sales—just views and likes that don't pay the bills.
No Conversions
You're creating content but getting zero sales—just views and likes that don't pay the bills.
Bad Leads
Your leads are cold and skeptical—showing up to sales calls comparing you to ten competitors instead of ready to buy.
Bad Leads
Your leads are cold and skeptical—showing up to sales calls comparing you to ten competitors instead of ready to buy.
Bad Leads
Your leads are cold and skeptical—showing up to sales calls comparing you to ten competitors instead of ready to buy.
The way forward
The way forward
The way forward
Why YouTube works.
Why lead magnets funnels work.
Why YouTube works.
These are the principles that guide our creative process and client relationships.
Pre-Sell Before Sales Calls
Prospects arrive already trusting you, turning exhausting "convince me" calls into easy "let's start" conversations.
Pre-Sell Before Sales Calls
Prospects arrive already trusting you, turning exhausting "convince me" calls into easy "let's start" conversations.
Pre-Sell Before Sales Calls
Prospects arrive already trusting you, turning exhausting "convince me" calls into easy "let's start" conversations.
Removes Skepticism
When prospects search your name, they find a library of expertise instead of weak reviews or competitor noise.
Removes Skepticism
When prospects search your name, they find a library of expertise instead of weak reviews or competitor noise.
Removes Skepticism
When prospects search your name, they find a library of expertise instead of weak reviews or competitor noise.
Own Your Audience
Build an email list of thousands while creating evergreen content—so you're never dependent on one platform.
Own Your Audience
Build an email list of thousands while creating evergreen content—so you're never dependent on one platform.
Own Your Audience
Build an email list of thousands while creating evergreen content—so you're never dependent on one platform.
Lower Ad Costs
YouTube videos become trust assets that warm up cold ad traffic, improving conversion rates and reducing wasted spend.
Lower Ad Costs
YouTube videos become trust assets that warm up cold ad traffic, improving conversion rates and reducing wasted spend.
Lower Ad Costs
YouTube videos become trust assets that warm up cold ad traffic, improving conversion rates and reducing wasted spend.
Attract Top Talent
Showcase expertise and personality to build a hiring pipeline of A-players who already want to work with you.
Attract Top Talent
Showcase expertise and personality to build a hiring pipeline of A-players who already want to work with you.
Attract Top Talent
Showcase expertise and personality to build a hiring pipeline of A-players who already want to work with you.
Compound Returns
Unlike ads that stop when you stop paying, YouTube content works 24/7 and gets cheaper per lead as it scales.
Compound Returns
Unlike ads that stop when you stop paying, YouTube content works 24/7 and gets cheaper per lead as it scales.
Compound Returns
Unlike ads that stop when you stop paying, YouTube content works 24/7 and gets cheaper per lead as it scales.
Deliverables
Deliverables
Deliverables
What we actually do for you…
What we actually do for you…
Save time and let us build the system for you.
The YouTube Sales Funnel
Includes:
YouTube Content Strategy – We identify the exact video topics that will attract your ideal customers and map out a 90-day content roadmap designed to fill your pipeline.
Scripting – We write every script, so you never have to stare at a blank page wondering what to say. You just read, riff, and be yourself.
Filming Coordination – You show up for one 4-hour remote filming session per month. That's it. We guide you through the process, making it easy and painless.
Editing – Our team edits every video for retention, engagement, and conversion. We make you look and sound like the expert you are.
Thumbnails & Titles – We design click-worthy thumbnails and write SEO-optimized titles so your videos actually get found and watched.
Lead Magnet Creation – We design and build the lead magnets that convert viewers into email subscribers.
Email Nurture Sequences – We write the automated email sequences that turn subscribers into booked calls or sales.
YouTube SEO & Management – We handle all the backend optimization, posting, and channel management so your videos rank and perform.
The YouTube Sales Funnel
Includes:
YouTube Content Strategy – We identify the exact video topics that will attract your ideal customers and map out a 90-day content roadmap designed to fill your pipeline.
Scripting – We write every script, so you never have to stare at a blank page wondering what to say. You just read, riff, and be yourself.
Filming Coordination – You show up for one 4-hour remote filming session per month. That's it. We guide you through the process, making it easy and painless.
Editing – Our team edits every video for retention, engagement, and conversion. We make you look and sound like the expert you are.
Thumbnails & Titles – We design click-worthy thumbnails and write SEO-optimized titles so your videos actually get found and watched.
Lead Magnet Creation – We design and build the lead magnets that convert viewers into email subscribers.
Email Nurture Sequences – We write the automated email sequences that turn subscribers into booked calls or sales.
YouTube SEO & Management – We handle all the backend optimization, posting, and channel management so your videos rank and perform.
Meet Marco
Meet Marco
Meet Marco
I started making videos 3 years ago because I had a love for marketing and content.
Eventually, that lead me to start working with Pat and Starter Story.
After some long nights in the editing chamber (with the help of some McDoubles and redbull), I helped grow the channel to over 450K YouTube subscribers, 300K IG and TikTok followers, and generated over $1M+ in revenue.
I started making videos 3 years ago because I had a love for marketing and content.
Eventually, that lead me to start working with Pat and Starter Story.
After some long nights in the editing chamber (with the help of some McDoubles and redbull), I helped grow the channel to over 450K YouTube subscribers, 300K IG and TikTok followers, and generated over $1M+ in revenue.
FAQs
FAQs
FAQs
Got questions? We got answers.
Got questions? We got answers.
Got questions? We got answers.
Everything you need to know about implementing a YouTube sales funnel…
How much time does this actually require from me?
4 hours per month. That's it. One filming session where we guide you through recording 4 videos. We handle everything else: strategy, scripting, editing, thumbnails, SEO, lead magnets, email sequences, and channel management.
How much time does this actually require from me?
4 hours per month. That's it. One filming session where we guide you through recording 4 videos. We handle everything else: strategy, scripting, editing, thumbnails, SEO, lead magnets, email sequences, and channel management.
How much time does this actually require from me?
4 hours per month. That's it. One filming session where we guide you through recording 4 videos. We handle everything else: strategy, scripting, editing, thumbnails, SEO, lead magnets, email sequences, and channel management.
What if I'm bad on camera?
What if I'm bad on camera?
What if I'm bad on camera?
Will people actually watch videos about my industry?
I specialize in designing intuitive and impactful digital products.
Will people actually watch videos about my industry?
I specialize in designing intuitive and impactful digital products.